In 1998, Bully Dog started as a diesel enthusiast business in American Falls, Idaho. In the years since, the brand has gained a reputation for high-performance engine ECU calibration, high-quality aftermarket parts, and technology for data-logging and monitoring.

Bully Dog, an innovative company specializing in mobile computing, Wi-Fi and Bluetooth communication, cloud computing, and performance monitoring, has a talented and diverse team of designers, engineers, quality control professionals, salespeople, and customer support professionals.